Paper selection is the most important factor for packaging. It is a foundation for your packagings to become a reality. The inks, lamination materials (we’ll give information in another post), die-cuts, glues will always be on direct contact with the paper you choose. Apart from all these, your main product will be carried on this paper. We can hear you saying “the paper must be durable.” Yes, indeed. If the packaging material is carrying a product it must be durable. Here are some factors that provide great durability;

Weight of paper: It is indicated by the weight of the paper within 1m2 area. For example, if 300gr paper thickness is used, then this paper will weigh 300gr in 1m2 area.

Thickness of the paper: Though the weight of the paper may give us a clue, it may not be correct all the time. The best way to measure the thickness of a paper is to take a micrometer and make a measurement. It can be 500 microns thick with 300 gr paper. And another 300 gr paper can reach 400 microns or even 350 microns. It is all related to the type, quality, etc. of the paper. Therefore, every 300 grams of paper is not the same and the customers are often able to fall into this misconception. As a customer please request the specifications of the papers from your print shop.

Hardness of the paper: In its simplest terms, it can be specified as the degree of resistance the paper gives when you try to fold it. It is usually directly proportional to the thickness of the paper. If you can get the highest paper hardness at the lowest weight, there will be a price advantage for the customer.